Does your circle of friends and family understand your area of study? What are the media outlets they interact with and how can you combat misinformation about your research field in these places?
"Develop an authentic concern for the public. Sometimes scholars are content to discuss with one another a particular discovery or fact at some conference and ignore the larger public. But, I would suggest that there are important reasons to take the public into consideration as you do your work. First, the public pays your salary (in one way or another if you teach somewhere) and you owe it to them to give them their money’s worth. Second, as teachers it is your duty to inform and correct- even if those you inform and correct are not sitting on seats in your classroom or passing along buckets at your dig site. And third, the public is worthy of your attention. This latter point may be widely forgotten, so it’s important for scholars to remember that people matter and what people are taught matters because falsehood is of no benefit to anyone."
Taken from http://www.bibleinterp.com/articles/stalemate_31419.shtml
